The Soft vs. Hard Approach in Digital Marketing: A Strategy by Jonathan Nii Laryea
Digital marketing today is more than just selling products—it’s about understanding people. Audiences have both long-term needs (trust, knowledge, belonging) and short-term needs (quick solutions, discounts, urgency). To succeed, brands must learn to satisfy both. This is where the Soft Approach vs. Hard Approach Strategy, discovered by Jonathan Nii Laryea (Jonilar), comes in. It’s a…
UNIMAC Students Renew Call for Footbridge After Student Loses Life Near Campus
A student of the University of Media, Arts and Communication (UNIMAC), identified as Yayra, has raised fresh concerns over student safety following the death of a colleague who was reportedly knocked down by a vehicle near the university. In an emotional TikTok video shared on Wednesday, Yayra said she was deeply saddened after learning that…
Michael Blackson Announces Free School Project for Liberia, Set to Open in 2028
Liberian-born Ghanaian-American comedian, actor, and philanthropist Michael Blackson has announced plans to build a free school in Liberia, with the project scheduled to open in 2028. In a social media post, Blackson disclosed that he will break ground for the school later this year, marking another milestone in his growing legacy of educational philanthropy across…
Youth Café Goes On Air to Build Confidence and Opportunity for Young People Across Ghana
Juapong, Ghana – Youth Café, a new radio program by Jonilar.net, is set to empower young people through expert discussions, real-life stories, and audience participation. More than a show, it is a social intervention designed to equip youth with academic, career, and entrepreneurial skills, while promoting cultural identity, rural development, and resilience. The maiden edition…
Ketu North MP Confirms Sod-Cutting Ceremony Set to Transform Afife Senior High Technical School’s Infrastructure
Hon. Eric Edem Agbana, Member of Parliament for Ketu North Constituency and a National Democratic Congress (NDC) lawmaker, has announced the commencement of major infrastructure projects at Afife Senior High Technical School starting tomorrow, aimed at addressing long-standing facility deficits at the institution. Since assuming office in January 2025, Hon. Agbana has been active in…
Ministry of Tourism Launches Abibigromma Theatre Festival, Urges Renewed Investment in Ghana’s Creative Arts
The Minister for Tourism, Culture and Creative Arts, Hon. Abla Dzifa Gomashie, has underscored the critical role of theatre in shaping national identity, character development and sustainable development, describing its decline as a threat to the moral foundation of society. She made these remarks on Thursday, January 23, 2026, at the official launch of the…
Cyber Security Authority to Sanction Unlicensed Cybersecurity Providers from January 31
The Cyber Security Authority (CSA) has announced that effective January 31, 2026, all Cybersecurity Service Providers (CSPs), Cybersecurity Establishments (CEs), and Cybersecurity Professionals (CPs) operating without a valid licence or accreditation will face sanctions. The directive follows earlier notices issued by the Authority, which required all cybersecurity service providers, establishments and professionals to regularise their…
Trump Threatens 100% Tariffs on Canadian Imports Over China Trade Deal
U.S. President Donald Trump has dramatically escalated trade tensions with Canada by threatening to impose a 100 % tariff on Canadian imports if Ottawa moves ahead with a new trade arrangement involving China, a move that could reshape economic relations between two of the world’s most integrated economies, according to multiple international news sources. In a…
Tourism Minister Urges Emirates Airlines to Promote Ghana’s Culture and Tourism
The Minister for Tourism, Culture and Creative Arts, Hon. Abla Dzifa Gomashie, has called on Emirates Airlines to feature Ghana’s rich cultural heritage and natural attractions on its flights as part of efforts to boost international tourist arrivals. The appeal was made during a courtesy visit by the newly appointed Country Manager of Emirates Airlines,…
Accra High Court Orders Cheddar to Settle Over US$14.9 Million Debt After UK Court Judgment
The Accra High Court (Commercial Division) has upheld a foreign court ruling and ordered Ghanaian businessman Nana Kwame Bediako, popularly known as Cheddar or Freedom Jacob Caesar, to pay a multi‑million‑dollar debt following the enforcement of a judgment originally issued by a court in the United Kingdom.  Cheddar is a well‑known real estate entrepreneur,…
