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a portal dedicated to music education, digital marketing and all you need to know about music business in the 21st century.

Self-Promotion is Essential in Music — And Here’s Why

Strategic insights from Lil Nas X’s “Montero” campaign One of the more bizarre arguments we keep hearing from people in the music business is that self-promotion is pathetic, because “real, creative work” will speak for itself. That, like our friend Spongebob would say, is a load of barnacles. Sure, making …

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ByteDance to develop music streaming service “Fei Yue”

This week, ByteDance has decided to launch a music streaming media product in China during the second half of 2021. The product is currently in a critical development stage. The product name is tentatively designated “FeiYue’’ and the internal code name of the project is “luna’’. The project is currently …

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Spotify Rival Anghami Strikes Partnership With Mobile Game Pubg

Middle East and North Africa focused music streaming service Anghami has struck a partnership with popular mobile game PUBG MOBILE (PlayerUnknown’s Battlegrounds).PUBG MOBILE is made by Tencent Holdings-backed Krafton, which listed in its home country of South Korea in August. Anghami will offer PUBG MOBILE fans redeemable codes for Anghami Plus subscriptions (Anghami’s premium …

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Spotify DJ Mixes launches in eight markets

DJs in eight markets are now able to share their own mixed music content, in addition to compilations directly on Spotify through its new DJ Mixes, which the streaming giant is beginning to test out. It follows Apple Music’s launch earlier this month of monetised mixes for artists and DJs. …

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South Africa: Telkom announces music streaming app

Telkom has announced its own music streaming platform in partnership with Tencent’s JOOX: Telkom Music Powered by JOOX. This follows other services launched by the telecoms provider over the past year, including TelkomONE and Telkom Pay. “In true Telkom style, our mission is to leave no man behind and we …

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