Friday , January 21 2022
Home | Music Tech

Music Tech

a portal dedicated to music education, digital marketing and all you need to know about music business in the 21st century.

Apple Music announce AWEN as the latest Isgubhu cover star

Awen

Apple Music today announced French-Senegalese dance music singer-songwriter and producer, AWEN (real name Lucille Kante) as its latest Isgubhu cover star. Her debut album Redemption (2021), moves between soulful Afro House and deep spiritual trip hop and features Umlazi-born, self-taught Afro House producer and DJ, Enoo Napa on the title-track …

Read More »

Self-Publishing Music: How to Publish Your Own Songs

First things first: music publishing pertains to the commercialization of musical compositions, NOT to sound recordings. So, this information is relevant to songwriters, not to recording artists — although if you both write and perform, self-publishing can be very relevant. To understand why it’s so important for songwriters to have …

Read More »

TikTok Overtakes YouTube For Average Watch Time

TikTok has well and truly been on an upwards climb in the past year or two, with millions of viewers downloading and spending various hours daily, weekly and monthly on the app. Known as the app that ‘sucks viewers in and keeps them scrolling’, TikTok is now competing with video giants such …

Read More »

TikTok Music & Royalties: How Does It Work?

TikTok Music & Royalties: How Does It Work?

By now, we’ve all heard of TikTok and can most likely name some success stories of songs taking off on the platform. Tracks such as ‘Old Town Road’ by Lil Nas X went viral on TikTok. The song now has hundreds of millions of Spotify streams, and catapulted the artist …

Read More »

How TikTok is changing the music industry

How TikTok is changing the music industry

TikTok is an essential promotional tool for music artists and record labels. Songs can rise up organically on the app even if they’ve been outside the mainstream for decades. Marketers can also hire influencers to try to make a song take off, sparking a wave of user-generated posts from their fans. And some …

Read More »

Self-Promotion is Essential in Music — And Here’s Why

Strategic insights from Lil Nas X’s “Montero” campaign One of the more bizarre arguments we keep hearing from people in the music business is that self-promotion is pathetic, because “real, creative work” will speak for itself. That, like our friend Spongebob would say, is a load of barnacles. Sure, making …

Read More »