Digital marketing

Whether you’re transitioning by design or necessity, moving your business into the digital world is a process that takes patience and planning. We’ve already witnessed the innovation of companies who’ve made the switch to being fully online during the pandemic. Manufacturing plants transitioned to emergency production while other types of …

The third edition of the Social Media Week, an event that seeks to bring together experts and stakeholders to deliberate on how to use social media as a tool to promote and develop businesses has been slated for September 25 to September 27, 2019. Tips for Landing Your First Digital …

It’s not easy for anyone to find their first marketing job. Whether you’re new to the marketing field or fresh out of college, it seems like every agency or brand wants someone who already has a few years of experience. So how do you get that experience without actually having …

We’ve all heard that potential employers are going to be looking for us on social media. But why do they do it? What is it that companies want to see about our private life activities before making a professional assessment of us? Sometimes, they’re just looking for potential passive candidates …

Digital marketing has its own industry niche where the required qualifications go beyond basic marketing strategies and creative skills. If you are considering entering the digital marketing industry, understanding the skills required and what digital marketers do is a good place to begin.   The Digital Marketer Defined In general terms, a …

Here’s a quick rundown of some of the most common digital marketing tactics and the channels involved in each one. Search Engine Optimization (SEO) This is the process of optimizing your website to “rank” higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your …

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. How does a business define digital marketing? Digital marketing is defined by the use of …