When you open your TikTok app, you will see a page of videos that TikTok labels “For You.” This is a customized collection of videos that TikTok has curated that it believes will meet your taste and interest you. The vast bulk of these videos will likely be from people …
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With the rise of technology-savvy and smartphone-dependent consumers, more and more companies are starting to invest in digital strategies to stay competitive. Fortunately, industry experts share valuable knowledge about the latest updates and trends in digital marketing. As a result, digital marketing strategists receive helpful tips and advice on how …
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Technology has made it easier for people to connect. Everybody is connected to the internet, so it makes sense for businesses to use digital marketing to reach their target market. Any company can adopt this strategy to be successful. It’s a broad and effective strategy. However, many businesses have not …
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Digital marketing, as the name suggests, is every form of marketing on an electronic device. There is a slight difference between digital and online marketing. Online marketing means marketing online using electronic gadgets, making online marketing a branch of digital marketing. The Ultimate Definition of Digital Marketing Digital Marketing is …
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Whether you’re transitioning by design or necessity, moving your business into the digital world is a process that takes patience and planning. We’ve already witnessed the innovation of companies who’ve made the switch to being fully online during the pandemic. Manufacturing plants transitioned to emergency production while other types of …
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The third edition of the Social Media Week, an event that seeks to bring together experts and stakeholders to deliberate on how to use social media as a tool to promote and develop businesses has been slated for September 25 to September 27, 2019. Tips for Landing Your First Digital …
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It’s not easy for anyone to find their first marketing job. Whether you’re new to the marketing field or fresh out of college, it seems like every agency or brand wants someone who already has a few years of experience. So how do you get that experience without actually having …
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We’ve all heard that potential employers are going to be looking for us on social media. But why do they do it? What is it that companies want to see about our private life activities before making a professional assessment of us? Sometimes, they’re just looking for potential passive candidates …
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Digital marketing has its own industry niche where the required qualifications go beyond basic marketing strategies and creative skills. If you are considering entering the digital marketing industry, understanding the skills required and what digital marketers do is a good place to begin. The Digital Marketer Defined In general terms, a …
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Here’s a quick rundown of some of the most common digital marketing tactics and the channels involved in each one. Search Engine Optimization (SEO) This is the process of optimizing your website to “rank” higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your …
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