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Digital marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

2019 Social Media Week launched in Accra

The third edition of the Social Media Week, an event that seeks to bring together experts and stakeholders to deliberate on how to use social media as a tool to promote and develop businesses has been slated for September 25 to September 27, 2019. Tips for Landing Your First Digital …

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What Does a Digital Marketer Do?

Digital marketing has its own industry niche where the required qualifications go beyond basic marketing strategies and creative skills. If you are considering entering the digital marketing industry, understanding the skills required and what digital marketers do is a good place to begin.   The Digital Marketer Defined In general terms, a …

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What Is Digital Marketing?

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. How does a business define digital marketing? Digital marketing is defined by the use of …

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