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Digital marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

5 Ways How Videos Can Help Digital Marketing

With the rise of technology-savvy and smartphone-dependent consumers, more and more companies are starting to invest in digital strategies to stay competitive. Fortunately, industry experts share valuable knowledge about the latest updates and trends in digital marketing. As a result, digital marketing strategists receive helpful tips and advice on how …

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2019 Social Media Week launched in Accra

The third edition of the Social Media Week, an event that seeks to bring together experts and stakeholders to deliberate on how to use social media as a tool to promote and develop businesses has been slated for September 25 to September 27, 2019. Tips for Landing Your First Digital …

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What Does a Digital Marketer Do?

Digital marketing has its own industry niche where the required qualifications go beyond basic marketing strategies and creative skills. If you are considering entering the digital marketing industry, understanding the skills required and what digital marketers do is a good place to begin.   The Digital Marketer Defined In general terms, a …

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