Digital marketing

While Google search is the starting point for the vast majority of searches that result in website visits, Google Maps is also a big driver of clicks and footfall to businesses that have a physical location, like a store or a restaurant. Getting your business to appear in Google Maps …

What is Digital Marketing and How Does It Work? Digital marketing is the practice of promoting products or services with the help of digital devices and technology. In simple words, digital marketing is any form of marketing that occurs online with the help of mobile, laptop, internet, etc. In addition …

The demand for social media skills and social media marketing experts is growing exponentially, and if a brand doesn’t exist on social media today, it is likely going to fall behind and lose out to competitors. Over 2.45 billion population is using Facebook, with millions also using social media platforms like Instagram …

Content creation is huge in today’s age. With a variety of platforms and advanced technology to create rich content, there is a huge market opportunity to be had. But how do you do it successfully? Here is a guide on how to become a content creator.   Do you want …

Many people use digital marketing and social media marketing interchangeably. They believe that engaging in different social media platforms is digital marketing, but this is just a part of it.   Digital marketing is an umbrella term that encompasses all types of marketing activities that a brand performs digitally, both …

It’s hard for brands to recover from a damaged reputation. What you do in the first few moments of a crisis can make a huge difference. Try to bury it or ignore it, and you may be facing a long struggle to restore the brand and you’ll probably lose a …

Networking is the backbone of your business. However, research shows that the way business people approach networking is not satisfactory. Namely, almost half of professionals don’t use networking when things are going well for them. Here are a few tips that may help you get the most out of your …

Africa’s Biggest Digital Festival has appointed Jonathan Nii Laryea otherwise known as Jonilar as its Head of Media and Public Relations. Also watch: VIDEO OF THE DAY Jonathan Nii Laryea who would lead the Media and PR teams across Africa will be responsible for creating, developing and producing content among …

The third edition of the Social Media Week, an event that seeks to bring together experts and stakeholders to deliberate on how to use social media as a tool to promote and develop businesses has been slated for September 25 to September 27, 2019. Tips for Landing Your First Digital …

It’s not easy for anyone to find their first marketing job. Whether you’re new to the marketing field or fresh out of college, it seems like every agency or brand wants someone who already has a few years of experience. So how do you get that experience without actually having …