In this era of rapid digital transformation, social media has become an integral part of our lives, offering a...
Revamping Copyright Policies: Empowering Content Creators in the Age of Social Media
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Keeping Old Music Videos Alive: How to Make Sure They Last on YouTube
In the dynamic world of digital media, where technology evolves rapidly, the passage of time often takes a toll on the...
The Secret Behind TikTok’s ‘For You Page’ Algorithm
When you open your TikTok app, you will see a page of videos that TikTok labels "For You." This is a customized...
5 Ways How Videos Can Help Digital Marketing
With the rise of technology-savvy and smartphone-dependent consumers, more and more companies are starting to invest...
5 Ways To Augment And Improve Your Digital Marketing Strategy
Technology has made it easier for people to connect. Everybody is connected to the internet, so it makes sense for...
Digital marketing: How can it take your business to the heights
Digital marketing, as the name suggests, is every form of marketing on an electronic device. There is a slight...
7 Important Things to Keep in Mind When Transitioning Your Physical Business Online
Whether you're transitioning by design or necessity, moving your business into the digital world is a process that...
2019 Social Media Week launched in Accra
The third edition of the Social Media Week, an event that seeks to bring together experts and stakeholders to...
Tips for Landing Your First Digital Marketing Job
It’s not easy for anyone to find their first marketing job. Whether you’re new to the marketing field or fresh out of...
The top three things that employers want to see in your social media profiles
We’ve all heard that potential employers are going to be looking for us on social media. But why do they do it? What...
What Does a Digital Marketer Do?
Digital marketing has its own industry niche where the required qualifications go beyond basic marketing strategies...
Here are the main types of digital marketing you should consider for your business.
Here's a quick rundown of some of the most common digital marketing tactics and the channels involved in each one....