Digital marketing

Content creation is huge in today’s age. With a variety of platforms and advanced technology to create rich content, there is a huge market opportunity to be had. But how do you do it successfully? Here is a guide on how to become a content creator.   Do you want …

Many people use digital marketing and social media marketing interchangeably. They believe that engaging in different social media platforms is digital marketing, but this is just a part of it.   Digital marketing is an umbrella term that encompasses all types of marketing activities that a brand performs digitally, both …

It’s hard for brands to recover from a damaged reputation. What you do in the first few moments of a crisis can make a huge difference. Try to bury it or ignore it, and you may be facing a long struggle to restore the brand and you’ll probably lose a …

Networking is the backbone of your business. However, research shows that the way business people approach networking is not satisfactory. Namely, almost half of professionals don’t use networking when things are going well for them. Here are a few tips that may help you get the most out of your …

Africa’s Biggest Digital Festival has appointed Jonathan Nii Laryea otherwise known as Jonilar as its Head of Media and Public Relations. Also watch: VIDEO OF THE DAY Jonathan Nii Laryea who would lead the Media and PR teams across Africa will be responsible for creating, developing and producing content among …

The third edition of the Social Media Week, an event that seeks to bring together experts and stakeholders to deliberate on how to use social media as a tool to promote and develop businesses has been slated for September 25 to September 27, 2019. Tips for Landing Your First Digital …

It’s not easy for anyone to find their first marketing job. Whether you’re new to the marketing field or fresh out of college, it seems like every agency or brand wants someone who already has a few years of experience. So how do you get that experience without actually having …

We’ve all heard that potential employers are going to be looking for us on social media. But why do they do it? What is it that companies want to see about our private life activities before making a professional assessment of us? Sometimes, they’re just looking for potential passive candidates …

Digital marketing has its own industry niche where the required qualifications go beyond basic marketing strategies and creative skills. If you are considering entering the digital marketing industry, understanding the skills required and what digital marketers do is a good place to begin.   The Digital Marketer Defined In general terms, a …

Here’s a quick rundown of some of the most common digital marketing tactics and the channels involved in each one. Search Engine Optimization (SEO) This is the process of optimizing your website to “rank” higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your …