Music Tech

Apple Music is one of the best known of all the online platforms where most fans are likely to have an iTunes account and will head there first to check out new music. Making it easy for fans to find you and engage with you is a guaranteed way to …

YouTube is changing up how it counts purchased views. According to the world’s biggest streaming service, the website will “no longer count paid advertising views” in its charts. However, they will still show up in the public view counters – the ones we see directly below video content. Ways to …

Deezer launched a new website today touting the benefits of a ‘User-Centric Payment’ system. The music streaming service is hoping to get rights holders on board to create a new payment structure for artists.  The user-centric payment system will start as a pilot in France early next year.  If that …

Protect yourself legally. Never cut corners by acting as your own attorney. Have every contract reviewed before you sign them. Protect your intellectual property by registering your songs with Copyright organisations, Trademark your band name, your tag line and your logo if you have them. Have an attorney negotiate deals …

Never stop networking. Always seek to meet new people and develop and maintain relationships. This includes all people from all walks of life. You never know who they know or will meet. You can’t know who is going to move into a decision-making position that can influence your career. Plus, …

  MUSICIANS AS ENTREPRENEURS If you’ve ever met a really successful entrepreneur you’ve probably been overwhelmed with their energy and outgoing personality. Not all entrepreneurs are extroverts, but they are all passionate about what they are doing and are eager to spread the word and make connections. Take tips from the …

KNOW YOUR AUDIENCE & FOCUS ON YOUR NICHE Where and to whom you market your music can make all the difference. Thriving music subcultures exist in all corners of the world, some huge and sprawling, some small and dedicated. Finding, knowing and exploiting your musical niche is key to your …

SURROUND YOURSELF WITH A STRONG TEAM You might prefer the lone-wolf approach to promoting your music, but there can be huge benefits to surrounding yourself with a great team of like-minded people. If you have a team of well-connected individuals who are passionate about your music all working in your …

USE SOCIAL MEDIA THE RIGHT WAY We all use social media. If you’re not on Facebook, Instagram and Twitter these days, it’s almost like you don’t exist. However, you may not be using social media to it’s full potential to promote your music. Social media is NOT a straight-up marketing platform. It’s really …

In 2019, having a digital presence for your music is more important than ever. You have a website, you have social media, you have streaming platforms, and you can use all of them to your advantage for the most visibility. At Jonilar.net, we want artists to be able to focus …