TikTok has well and truly been on an upwards climb in the past year or two, with millions of viewers downloading and spending various hours daily, weekly and monthly on the app. Known as the app that ‘sucks viewers in and keeps them scrolling’, TikTok is now competing with video giants such …
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By now, we’ve all heard of TikTok and can most likely name some success stories of songs taking off on the platform. Tracks such as ‘Old Town Road’ by Lil Nas X went viral on TikTok. The song now has hundreds of millions of Spotify streams, and catapulted the artist …
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TikTok is an essential promotional tool for music artists and record labels. Songs can rise up organically on the app even if they’ve been outside the mainstream for decades. Marketers can also hire influencers to try to make a song take off, sparking a wave of user-generated posts from their fans. And some …
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Strategic insights from Lil Nas X’s “Montero” campaign One of the more bizarre arguments we keep hearing from people in the music business is that self-promotion is pathetic, because “real, creative work” will speak for itself. That, like our friend Spongebob would say, is a load of barnacles. Sure, making …
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This week, ByteDance has decided to launch a music streaming media product in China during the second half of 2021. The product is currently in a critical development stage. The product name is tentatively designated “FeiYue’’ and the internal code name of the project is “luna’’. The project is currently …
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Middle East and North Africa focused music streaming service Anghami has struck a partnership with popular mobile game PUBG MOBILE (PlayerUnknown’s Battlegrounds).PUBG MOBILE is made by Tencent Holdings-backed Krafton, which listed in its home country of South Korea in August. Anghami will offer PUBG MOBILE fans redeemable codes for Anghami Plus subscriptions (Anghami’s premium …
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Last week Apple released iOS 15 for all users. Now users are complaining of abnormal battery drain while using Spotify on iOS 15. The affected users have highlighted battery drain issues on multiple online platforms. Spotify has acknowledged the issue on iOS 14.8 and iOS 15 and is promising a …
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DJs in eight markets are now able to share their own mixed music content, in addition to compilations directly on Spotify through its new DJ Mixes, which the streaming giant is beginning to test out. It follows Apple Music’s launch earlier this month of monetised mixes for artists and DJs. …
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It claims there was a mixup over the music streaming feature. Don’t worry about claims Spotify won’t support AirPlay 2 on iOS — the doom and gloom were a bit premature. iMore reports that Spotify has ‘clarified’ its plans and will support AirPlay 2 streaming after all. The digital music …
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Written & Presented by: Jonathan Nii Laryea (Jonilar) Date: 31st July,2021 Central region is blessed musically and has impacted the mainstream scene with countless hits and icons of the years. The essence of today’s seminar is to rethink strategies to continue their legacy to the benefit of the region, …
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