Meta has introduced new monetization features on WhatsApp, aiming to help businesses and creators generate income while ensuring user privacy. The updates include Channel Subscriptions, Promoted Channels, and Ads in Status, making it easier for businesses to reach customers and grow their brands.
https://whatsapp.com/channel/0029VaD7tbQC1FuDriRgJu1Z
Over the past year, WhatsApp has launched several new tools to improve communication and business operations. These include AI-powered image generation, voice chat with Meta AI, status tagging and sharing, and paid channel subscriptions. Businesses can now charge followers for exclusive content, while ads in the Updates tab allow companies to promote their channels.
Small businesses in Africa, which rely heavily on WhatsApp Business, stand to benefit from these updates. The platform already offers features like quick replies, catalogs, and automated messages to simplify customer interactions. Additionally, Meta has introduced AI-driven advertising tools to help entrepreneurs expand their reach on Facebook and Instagram.
With WhatsApp’s continued growth, Meta is positioning the messaging app as a powerful tool for business development, particularly for Africa’s booming digital economy.