Boomplay, which is currently live in Ghana, Nigeria, Cameroon, Ivory Coast, Senegal, Tanzania, Kenya, Rwanda, Uganda and Zambia, has signed a licensing deal that will expand its reach within Africa.
The streaming service currently has over 60 million subscribers with more than 10 million songs and videos on its platform. The partnership marks Boomplay’s third deal with a major licensing company after it signed with Warner Music Group in March and Universal Music Group in November last year.
“We are delighted to partner with SME and having their internationally recognised repertoire on board,” Boomplay director of content and strategy Phil Choi said.
“This is a significant step for us in achieving our aim to develop the African music ecosystem and we are excited about the opportunities that this strategic partnership will bring for African artistes and our users.”
It was reported that Boomplay will attempt to use the partnership to achieve its vision to become the largest and most reliable digital music platform for artists and content creators in Africa. The company says it is the fastest growing music streaming service in Africa, adding 2 million users every month.
The deal means catalogues of artists who are signed to Sony will now be available on Boomplay. They include Nigeria’s Wizkid and Davido, and South African artist AKA, among others.
“SME is delighted about working with Boomplay to deliver some of the greatest music in the world to African music lovers through our newly concluded partnership,” SME managing director Sean Watson said.
“We look forward to bringing Africans together on Boomplay to discover, listen to and enjoy the millions of songs our exceptional Sony Music Entertainment artists have created.”
Boomplay is currently available on iOS, Android and the web at the equivalent of $1.50 a month for premium access across all regions.
source: Music In Africa