USE SOCIAL MEDIA THE RIGHT WAY
We all use social media. If you’re not on Facebook, Instagram and Twitter these days, it’s almost like you don’t exist. However, you may not be using social media to it’s full potential to promote your music.
Social media is NOT a straight-up marketing platform. It’s really a catalyst for conversation and word-of-mouth marketing. About 80% of your posts should be conversational, and interesting, leaving about 20% for promotional material.
That’s not to say that conversational posts can’t be promotional! You just need to learn how to frame the content in interesting ways. For example, if you’re in the studio recording a new album, try sprinkling little updates on social media. Tell a story about your studio experience that day, share a photo of the mix, or post a short teaser video of a song.
If you’re out on tour, take photos at the venues or share short videos or photos of the audiences. These things aren’t obviously promotional, but they still let fans know what’s going on.
It’s important to remember, though, that social media isn’t the end-all-be-all when it comes to promoting your music. It can easily become a huge time suck that takes you away from your music if you don’t manage your time properly