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Afrobeat Legend Femi Kuti Announced As Midem African Forum Ambassador

Paris, 23 May 2019 – Midem, the home of the global music community, announces Afrobeat icon, Femi Kuti, as Artist Ambassador and keynote speaker to the second edition of the Midem African Forum on 05 June at the conference in Cannes.

Following the success of its second African Tour to Dakar, Douala and Lagos last month, anticipation is building ahead of this year’s African Forum to be held during Midem at the Palais des Festivals on 05 June. Having welcomed the Midem event showcase in Lagos in April 2019 at the New Afrika Shrine, the iconic venue and dancehall originally built by his father, Fela Kuti, Femi Kuti, was moved to support Midem’s African Forum in Cannes as Artist Ambassador. The Afrobeat legend will also give a keynote at the conference. Reflecting his determination that the event will help in the movement to globalise the African music industry, Femi says, “Africa Will Be Great Again!”

Launched in 2018 as part of the High Potential Markets Programme, the Midem African Forum’s ambition is to assist with the development and internationalisation of the African music markets. The African Music Forum, in association with TRACE Africa, this year took place in Senegal, Cameroon and Nigeria, consisting of a series ofconferences, workshops and showcases.
Read more about the second Midem African Tour here.

Femi Kuti’s Keynote: Empowering the New Generation of Nigerian Artists and Music Executives
During his keynote, Femi will share his vision on the Nigerian and wider African music market, exploring the main challenges and opportunities for artists in the region and globally. Education and access to knowledge and training for artists and music professionals is a key issue in Nigeria and Femi will discuss his own initiatives to create opportunities for them to benefit from proper and thorough music education. The session will also consider the concept of existing as an artist as the inheritor of such an iconic musical DNA and how musicians can resist the standardisation of African music.

The son of Fela Kuti , one of Africa’s most iconic artists, Femi has managed to liberate himself from his father’s legacy, carving out his own legendary status, and is now the heart and soul of modern Afrobeats. Continually expanding the genre’s vocabulary, adding hints of punk and hip-hop to the sound, he simultaneously maintains its traditional roots and political message. Midem DirectorAlexandre Deniot, is thrilled to welcome the Afrobeats icon as Artist Ambassador, saying, “I was honoured to meet Femi at the New Afrika Shrine in Lagos during our African tour, so I am truly humbled that he is willing to support our initiative for the continent. I’m excited to hear him share his vision, as an artist and community leader, with the Midem delegates, who will most definitely be inspired by this legend.”

Midem African Forum Programme Highlights – Wednesday 5 June 2019

. Creating a Common Narrative to Put African Talent on the Global Music Map

. Behind Today’s Nigerian Sound: A Talk with Maleek Berry Artist & Founder, Berrys’ Room, Nigeria

Ambassador of the Midem African Forum 2019, Maleek Berry is one of the leading figures of the Afrobeats movement. Having produced for some of the most exciting artists today, from Davido to Wizkid, Jidenna and Ycee, he will discuss his experience and international development. He will also share his vision on the growth of the African music industries and the opportunities and challenges faced by African artists in the continent and beyond.

. Redesigning the African Music Structure: Why the West is Looking at Africa?
In association with Spotlight Management & 6060 Music Group

Confirmed Speakers include:
●    Temi Adeniji, Director, International Strategy & Operations, Warner Music Group (USA)
●    Solange Cesarovna, Artist & CEO, SCM-Cape Verdean Society of Music (Cape Verde)
●    Ezegozie Eze, General Manager, Universal Music Group Nigeria and West Africa (Nigeria)
●    Femi Kuti, Artist, The New Afrikan Shrine (Nigeria)
●    Tunde Ogundipe, Global Lead of African Music & Culture, Spotify (USA)
●    Iredumare Opeyemi, Director of Legal & Business Affairs, Boomplay (Africa)
●    Kam Tambini, Music Editor, Okay Africa (USA)

Notes to Editors

About Femi Kuti, Artist and Afrobeat Legend (Nigeria)
Those who have followed his career and experienced his music know this: Femi Kuti has never been satisfied with being the king’s heir. He broke free of the legacy of his father, Fela Kuti, in 1985, by forming his own band, The Positive Force, and thereby working to find his own voice. Afrobeat moved several generations of musicians, in Nigeria and around the world, to pick up the gauntlet laid by Fela, to use music as a weapon to fight for justice and freedom. Femi and Positive Force are at the forefront of that movement.

As a spokesperson for UNICEF’s crusade for the rights of children and an advocate for HIV/AIDS education and prevention, Femi is recognised as a community leader and an inspiration for African resistance to the remnants of colonial mentality and economic hardship.

Most of his albums have been nominated for Grammy Awards and Femi has lost count of his various international recorded or stage collaborations with artists as diverse as Red Hot Chili Peppers, Wizkid, Erikah Badu, Damon Albarn, Thievery Corporation, Hugh Masekala , Mos Def, Angelique Kidjo.

About The Midem African Forum
Despite the African continent’s tremendous influence on music genres across the world, most African countries are not yet significant markets in the international music industry. In total, they represent less than 2% of the global market. But today, the situation is changing. Digital technology now enables artists, labels and the associated music industry to efficiently reach a large and ever-growing number of consumers across the continent, while simultaneously facilitating the export of local artists. The African markets, with their diversity and cultural wealth, possess huge potential but still have multiple challenges to overcome. Through its long-term High Potential Markets Programme, Midem is contributing, as a member of the international music community, to the creation of bridges connecting the African territories to the rest of the world. The Programme also supports the structuring and professionalisation of music markets in Africa.

About Midem – Home of the Global Music Community, Midem is the world’s leading music business event which brings together, connects, serves and supports the global music community to exchange, create, play, forge relationships and shape the future of music. With a rich 4-day programme of conferences, competitions, networking events and live performances, music makers, cutting-edge technology companies, brands & talent come together to enrich the passionate relationship between people & music, transform audience engagement and form new business connections.

Midem is part of Reed MIDEM , a global leader in the organisation of international professional markets in music, television and digital content industries (MIPTV, MIPDOC, MIPCOM, MIPJUNIOR, MIP China and MIP Cancun) and real estate sectors (MIPIM, MIPIM PropTech and MAPIC).

Reed Exhibitions is a leading global events’ organiser, with more than 500 events in 30 countries. In 2018, Reed Exhibitions brought together more than 7m event participants from around the world generating billions of dollars in business. Today Reed Exhibitions’ events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 38 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX Group, a global provider of information and analytics for professional and business customers across industries. 

About Jonilar

Jonilar is a Ghanaian Publicist, Tourist and Brand expert. He has been nominated for a couple of awards including African Youth Awards,Ghana Music Awards South Africa in the category of “Blogger of the year” category. He writes on Music, Tourism, Digital marketing, Youth development etc. Mobile:+233246106248

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