As GRAMMY award-winning siblings Morgan Heritage keep making history with remarkable various endeavors, their latest offering is a sensual ode to the ladies featuring Multi-award winning, billboard charting Nigerian Star, Patoranking.
“Pay Attention” will be the official second single from Morgan Heritage’s highly anticipated Spring 2019 new album. Inspired by the wise words of French philosopher and political activist Simone Weil: “Attention is the rarest and purest form of generosity”, the emotional single captures the perfect blend between dancehall music from Jamaica and the Afro-beat sounds from Africa.
Ahead of the release, Mojo noted, “We didn’t know this song would be a song so emotional that speaks to men and women around the world, who have been through one thing or the next trying to maintain a healthy relationship. Which can easily be lost because we just simply didn’t Pay Attention,” adding, “For almost two years we’ve been working on the new album and since setting up our roots in Kenya we long looked forward to filming a music video in Kenya and this is it for the new album.” Gramps Morgan adds onto their collaborator, “While vibing to the track, we knew that Patoranking was the perfect fit. He’s an artist we’ve been following and have loved the progress he’s made in his career over the last five years.”
It was an all around labor of love for all the artists involved who have each in their own right gained worldwide success on their own merit. To unite on the track was a humble experience, “It’s truly an honor when we can work with our peers in the music industry around the world and see their professionalism first hand. Though he has become a giant of an artist in Nigeria, Pato is extremely humble and while filming the video in Nairobi, Kenya it would seem like we knew each other for years by the way we clicked,” says Peetah Morgan, adding, “We are looking forward to sharing more music from our new album coming later this Spring and hope the world will love the musical journey we will be taking our fans on. Jah Bless!”
Patoranking says, “I am very happy that we get to release Pay Attention with my brotehrs. I loved the music shoot and this song I know will resonate with all our fans around Africa and Jamaica.”
“Sometimes we don’t pay attention, To the little things that matter, And it’s not that complicated… Never really takes much to make thing better…” Those sentimental lyrics from the passionate track have been paired with a catchy fused melody of reggae/dancehall and afrobeat, and breathtaking visuals that have delivered a video to be released on March 20th, 2019.
WATCH AMAZING TEASERS FROM VIDEO ON YOUTUBE HERE:
Filmed in Nairobi, Kenya and Masaai Mara, Kenya, the video is given viewers an insight to Brand Kenya and the Nairobi Experience. Directed by Jordan Hoechlin & Mojo Morgan with production for the video made possible by Roya Entertainment, “Pay Attention” featured four elegant timeless beautiful models provided by an agency owned by supermodel by Ajuma Nasenyana.
Stay social with Morgan Heritage for their 4 parts mini-documentary on the making of “Pay Attention”.
Source: Elorm Beenie