Rapper, actress, poet and all-round creative Sho Madjozi has taken on a new role as the brand ambassador for TRACE Mobile, a new Mobile Virtual Network Operator (MVNO) in South Africa launched by TRACE.
During a press conference held earlier today at the iconic Ponte Tower in central Johannesburg, TRACE Mobile announced its plans to launch the brand’s engaging #NeverExpire campaign with Sho Madjozi at the helm, which seeks to pay homage to people, brands, and places that have remained “timeless and fresh” in the hearts and minds of many people.
The #NeverExpire campaign encapsulates a unique product offer that finally gives South Africa an offering with data, exclusive content, and lifestyle rewards that never expire.
“We are very excited to partner with Sho Madjozi because we feel she embodies everything about the TRACE brand and TRACE Mobile – our values and our multicultural appeal to young people. Much like her, we proudly celebrate and embrace Afro-urban culture,” said Prescillia Avenel-Delpha, Chief Marketing Officer for TRACE Mobile.
Bringing to life the #NeverExpire concept, TRACE Mobile will release a series of videos with young people who are involved in projects that have either thrust them into the public eye or continue to contribute to the ever changing, celebrator,y and positive African narrative.
Asked how she feels about collaborating with TRACE Mobile, Sho Madjozi says the partnership felt natural, “This is so dope! My phone and my music are two of my favorite things and now I get to work with a brand that combines them perfectly. Plus TRACE is unapologetically African, like me!”
We got to hang out with Sho Madjozi ahead of the reveal, wait on that hang out dropping real soon.