Jonilar, a prominent digital media journalist and passionate advocate for the advancement of the creative industry in Ghana, has once again sparked a crucial conversation on social media.

Known for his previous campaigns advocating for the monetization of Facebook, the inclusion of digital music education in Ghanaian schools, and the establishment of a local music streaming platform, Jonilar continues to challenge the status quo.

In his latest Facebook post, Jonilar raises pertinent questions about Meta’s investment in African content creators. He wrote: “Meta, how much do you invest in acquiring viral content from Africa? Are the creatives behind these popular memes compensated for the value they bring to your platform? #artificialintelligence”

This post highlights the ongoing concerns about the recognition and compensation of African creatives whose content significantly contributes to the vibrancy and relevance of social media platforms like Facebook.

Jonilar’s inquiry into Meta’s practices underscores the broader debate about the fair treatment of creators from Africa, especially in an era where their content is increasingly driving global digital trends.

As Meta continues to expand its footprint in Africa, Jonilar’s questions demand attention. Are African creatives being adequately rewarded for their contributions, or are they being overlooked in favor of more established markets? The answers to these questions could shape the future of digital content creation and monetization on the continent.

Jonilar’s advocacy reflects a growing sentiment among African creatives who are calling for greater recognition and fair compensation for their work. As platforms like Facebook continue to leverage the content generated in Africa, it remains to be seen how they will address these concerns in the long term.