Self-Promotion is Essential in Music — And Here’s Why

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Strategic insights from Lil Nas X’s “Montero” campaign One of the more bizarre arguments we keep hearing from people in the music business is that self-promotion is pathetic, because “real, creative work” will speak for itself. That, like our friend Spongebob would say, is a load of barnacles. Sure, making great music is essential. But […]

ByteDance to develop music streaming service “Fei Yue”

This week, ByteDance has decided to launch a music streaming media product in China during the second half of 2021. The product is currently in a critical development stage. The product name is tentatively designated “FeiYue’’ and the internal code name of the project is “luna’’. The project is currently being worked upon by the […]

Spotify Rival Anghami Strikes Partnership With Mobile Game Pubg

Middle East and North Africa focused music streaming service Anghami has struck a partnership with popular mobile game PUBG MOBILE (PlayerUnknown’s Battlegrounds).PUBG MOBILE is made by Tencent Holdings-backed Krafton, which listed in its home country of South Korea in August. Anghami will offer PUBG MOBILE fans redeemable codes for Anghami Plus subscriptions (Anghami’s premium paid tier) for up to […]

Music streaming app reportedly causing iPhone batteries to drain – a lot

Last week Apple released iOS 15 for all users. Now users are complaining of abnormal battery drain while using Spotify on iOS 15. The affected users have highlighted battery drain issues on multiple online platforms. Spotify has acknowledged the issue on iOS 14.8 and iOS 15 and is promising a fix. Spotify support thread is […]

Digital marketing: How can it take your business to the heights

Digital marketing, as the name suggests, is every form of marketing on an electronic device. There is a slight difference between digital and online marketing. Online marketing means marketing online using electronic gadgets, making online marketing a branch of digital marketing. The Ultimate Definition of Digital Marketing Digital Marketing is the process that involves capturing […]

6 takeaways from Reggie Rockstone’s Living Room Session at Front/Back

On Wednesday, 29th September, Antoine Mensah hosted Reggie Rockstone at the Front/Back Living Room session. It’s an intimate interview session where artists get to share their music journey and interact with fans over music and drinks. The two had a stimulating conversation on Reggie’s music career, being a businessman and current music trends right before […]

Spotify DJ Mixes launches in eight markets

DJs in eight markets are now able to share their own mixed music content, in addition to compilations directly on Spotify through its new DJ Mixes, which the streaming giant is beginning to test out. It follows Apple Music’s launch earlier this month of monetised mixes for artists and DJs. DJ Mixes opens up a […]

Mauritius reopens to foreign visitors after Covid shutdown

Mauritius fully opened its doors to international visitors on Friday, hoping to rebuild its vital tourism industry after long months of isolation because of the Covid pandemic. The move was greeted with a mixture of optimism, relief and some caution in the Indian Ocean paradise.”This reopening is inevitable because 100,000 families depend on tourism to […]

Volta Region; an incredible epitome of a tourism enclave – Okraku Mantey

Mr Mark Okraku Mantey, Deputy Minister of Tourism, Arts and Culture, has described the Volta Region as an incredible epitome of a tourism enclave. He said the region hosted the largest community-based ecotourism sites and offered outdoor enthusiasts and a superb touristic experience. Mr Mantey speaking during the 2021 United Nations World Tourism Organisation (UNWTO) […]