Digital marketing, as the name suggests, is every form of marketing on an electronic device. There is a slight difference between digital and online marketing. Online marketing means marketing online using electronic gadgets, making online marketing a branch of digital marketing.
The Ultimate Definition of Digital Marketing
Digital Marketing is the process that involves capturing the attention of your audience, engaging them, building trust, and analyzing data to remain sustainable. All of which will benefit your business by making profits and gaining popularity— you can achieve all of this using electronic devices both online and offline.
Digital marketing involves using strategies and tactics on different channels such as social media, search engines, email, ads, and many other channels. You will also learn about outreach link building services and other tactics in this article.
Why do you need digital marketing?
Imagine this: Jane is a cook; she sells food offline to only those in the area she lives. Because she sells food, she cannot offer delivery service to any other state. What will happen to Jane’s business if she wishes to sell to 100 people, but only 50 people show up to her offline shop? She would experience serial losses if that kept happening. It would be a game-changer for Jane if people within the area or city could find Jane online using location marketing or social media, or even a website. Digital marketing is essential because it gives you all the visibility you need to grow your business when it is done right.
4 Digital Marketing Strategies to Skyrocket Your Business Growth
Strategy #1: Link Building
Link Building is highly essential in your journey to building a successful business online. Link Building plays a vital role in your content visibility; if you wrote an article and showed ten people and they loved it, wouldn’t it be great if you could grab every opportunity that could make millions of people see your blogpost? The more authority sites link to articles or content on your site, the higher you rank. There are different ways to build links to your site, and they are:
- Outreach involves reaching out to other authorities in your niche to get them to click your article link or include the link to your article on their website so you earn backlinks. To make it easy for you, you can hire outreach link-building services to help you with it.
- Linking to others article: Ever heard ‘you rise by lifting others’? By including resourceful links to other articles related to your topic, the other bloggers and higher authorities would naturally find your article and repost your writing.
- The broken link strategy involves finding links that are no longer working on other related sites and suggest replacing the link with a functioning link to an article on your site.
Strategy #2: Search Engine Optimisation
Whether you are striving to pull an audience on social media or a search engine, you must optimize your content to give you visibility. It is essential to rank high in today’s world because only a few people would scroll down trying to get more insights into what they are looking for. As simple as it sounds, SEO/SEM(Search Engine Marketing) is not all about jumbling keywords into an article and thinking you will rank high. Optimizing your article for search includes but is not limited to the following:
- You should take advantage of captivating headlines.
- The article must be helpful to the extent that other blogs include your article links on their site. The more links you get, the more visibility you get.
- Including external links to other content-related sites.
Strategy #3: Content Marketing
What is marketing without content? Using content in your marketing is a strategic approach towards building a successful business. Content is the heart of your marketing because it is necessary for building trust and sustainable relationships with your audience. Great content must have at least five of the following qualities: unique, valuable, unambiguous, relatable, captivating, engaging, relatable, relevant, and evergreen. Content also comes in different forms; you have to learn which format suits your customer’s needs at each buyer journey. The three stages of the customer buyer’s journey with their related content are:
- Awareness stage: Blog Post, social media post, whitepaper, checklist, how-to-video, kit or tool, ebook, and educational webinar
- Consideration stage: Product comparison guide, case study, and free Sample
- Decision stage: Free trial, live demo, consultation offer, and coupon.
Strategy #4: Social media marketing
More than 2 billion people around the world use social media across all platforms. Social media marketing done right is of great benefit to your business. Examples of popular social media platforms are Instagram, Twitter, Whatsapp, Facebook, Pinterest, etc.
- The first step is to choose the social media platform your audience frequently uses, don’t use Instagram because someone else uses it; use it because your audience loves using it.
- The second step is to create a content strategy that works best for the platform.
- The third step is to execute and act on your plan.
You should always keep in mind that you can only make it on social media by being social.
Have you tried any of these strategies, and which have worked for you? What areas do you think you need to improve in? Share your thoughts with us.