KNOW YOUR AUDIENCE & FOCUS ON YOUR NICHE
Where and to whom you market your music can make all the difference. Thriving music subcultures exist in all corners of the world, some huge and sprawling, some small and dedicated. Finding, knowing and exploiting your musical niche is key to your promotional campaign.
It might sound obvious (and it should be) but if you’re a reggae band, play reggae venues, join a reggae community and win reggae fans. If you’re a rapper, find rap venues, join rap communities and win rap fans. And so on.
But niches aren’t always defined by genre. If your music has more widespread appeal, start locally. People generally want to see an artist from their area succeed. Take advantage of this mentality and grow your fanbase close to home to before expanding nationally or even globally.