by Jonilar | Nov 2, 2021 | Music Tech
TikTok’s users now spend more time each month watching content than YouTube users, according to a report from app analytics firm App Annie. In the US, ByteDance’s app first overtook YouTube in August last year, and as of June 2021, its users watched over 24 hours of...
by Jonilar | Oct 25, 2021 | Music Tech
By now, we’ve all heard of TikTok and can most likely name some success stories of songs taking off on the platform. Tracks such as ‘Old Town Road’ by Lil Nas X went viral on TikTok. The song now has hundreds of millions of Spotify streams, and catapulted the artist...
by Jonilar | Oct 20, 2021 | Music Tech
TikTok is an essential promotional tool for music artists and record labels. Songs can rise up organically on the app even if they’ve been outside the mainstream for decades. Marketers can also hire influencers to try to make a song take off, sparking a wave of...
by Jonilar | Oct 2, 2019 | Music Tech
Facebook has quietly released an app called Lasso that lets users create fun, short videos designed to compete with TikTok, the viral 15-second video app that recently merged with Musical.ly. Lasso is Facebook’s latest bid to win over teens, which the large social...
