In the heart of Ghana, amidst the bustling energy of social media, a silent struggle brews. Jonilar, a voice echoing the sentiments of many, sheds light on the untapped potential of social media monetization in the country.For too long, Ghana has watched from the sidelines as giants like Facebook and TikTok rake in billions from the platform economy.

Yet, despite being active contributors to these platforms’ growth, Ghanaians find themselves excluded from the economic benefits.With Facebook reporting a staggering $23.1 billion and TikTok not far behind at $16.1 billion in 2023 alone, the question arises: why is Ghana left out of the monetization equation?

Jonilar posits that perhaps initial negotiations failed due to a lack of understanding of the significance of these platforms within Ghanaian territory.Drawing a parallel with YouTube’s monetization standards, Jonilar questions the reluctance of Facebook, Instagram, Snapchat, and TikTok to extend similar opportunities to Ghanaian creators.

As social media becomes an integral part of businesses, brands, and government institutions, the need for equitable access to monetization becomes more pressing.

Jonilar calls upon key stakeholders, including the Jubilee House, Ministry of Information – Ghana, National Communications Authority Ghana, and Dr. Mahamudu Bawumia, to initiate discussions on monetization, security, and user safety.

It is a rallying cry for Ghana to claim its rightful place at the digital table and reap the rewards of social media monetization.