How Often Should You Post on TikTok?

by | Feb 1, 2022 | News

Recently, TikTok has taken the social media world by storm. If you already use TikTok diligently or are just thinking about joining in on the craze, you likely want to know how to grow your audience. After all, the gratification is what makes TikTok and other social media platforms so appealing.

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CHINA – 2020/09/03: In this photo illustration a TikTok logo displayed on a smartphone. (Photo Illustration by Sheldon Cooper/SOPA Images/LightRocket via Getty Images)

[ Follow on TikTok:@Jonilarnet]

In this search, you have likely wondered how often you should be posting on TikTok and when the best times to post are. Figuring out the best times and frequency to post is not as easy as it sounds, so we have taken the liberty of finding out for you.


When considering the best times to post on TikTok, you need to answer a few important questions.

1.Where is Your Audience?

TikTok is a global phenomenon, so knowing where your primary audience is located makes determining the best times to post much easier. If you have an audience primarily located in a different country, you need to cater the times you post to their time zones. Time zones influence how much of the content you post will be visible during the peak hours in that location.

2.What Time Does Your Audience Wake up?

Now that you know where the bulk of your audience is located, you need to determine when they are awake. Essentially, you need to understand time zones fairly well. Depending on these time zones, you may have to publish posts to cater to a time difference as large as eight hours.

You will have to establish a content schedule that caters to the largest areas of your fan base. It may be tricky, and time-consuming, but if you wish to grow your audience, this is what you have to do.

How Often Should I Post on TikTok?

Now that you have a better idea of when you need to publish your TikTok posts, you need to determine how often these posts get published.

Golden Rule

The general rule, also known as the “Golden Rule of Tiktok” notes that it is a good general rule of thumb to post a minimum of one time per day. Doing so will help your audience see that you exist and have a commitment to publishing content. When you post every day, you give your audience something to expect and look forward to.

Consider this: if you follow someone on Youtube, they generally post very consistently. If they stop posting all of a sudden, you may be left wondering what happened. This is why consistency and daily posting are incredibly important.

The Ideal Amount of Posts

Posting a minimum of one time per day is a fantastic start, but you need to do more if you want to grow your presence on TikTok. The ideal amount of posts you should publish daily are actually between one and three times each day.

The more frequently you publish engaging content, the better you will do. When you publish three times per day, you guarantee that your followers will see you and your audience is more likely to grow. Always make sure that you are focused on posting content of good quality during the right times to ensure the best results. Frequency and quality are the two most important factors when attempting to grow a social media presence.


Though there are other factors to consider as well, establishing a following on TikTok relies heavily on when you post and how often. Once you have established both of these, you will be able to grow your following and begin to set yourself apart from everyone else. Growing an audience on TikTok is tricky and time-consuming, but if you are willing to put the work in, it will pay off in the end.