DME Series: So what does a music manager do, exactly?

by | May 6, 2021 | Dme Series

An artiste manager, also known as a talent manager or artiste manager, plays a crucial role in guiding the career of an artist or entertainer. The manager acts as the bridge between the artist and the various aspects of the entertainment industry, providing support and expertise to help the artist reach their full potential. Here are some key responsibilities and roles of an artist manager:

  1. Career Development: The manager is responsible for developing a long-term career strategy for the artist. This involves setting goals, identifying target markets, and planning steps to achieve success in the industry.


  1. Booking and Negotiating: The manager helps secure opportunities for the artiste, such as performances, gigs, tours, interviews, and media appearances. They negotiate contracts and terms on behalf of the artist to ensure fair compensation and favorable working conditions.


  1. Financial Management: The manager handles the financial aspects of the artiste’s career, including budgeting, accounting, and overseeing income streams. They may also work with accountants or financial advisors to manage the artist’s finances effectively.


  1. Networking: Building and maintaining relationships with industry professionals, record labels, agents, promoters, and other key figures in the entertainment industry is essential. The manager helps the artiste connect with the right people to open doors and create new opportunities.


  1. Public Relations and Image Management: The manager oversees the artiste’s public image, ensuring that it aligns with the artiste’s brand and values. They may work with publicists to handle media relations, manage social media presence, and respond to any controversies or issues that arise.


  1. Personal Support: Beyond the professional aspects, the manager often provides emotional support to the artist. The demanding nature of the entertainment industry can be stressful and having a manager who understands the challenges and acts as a confidant can be valuable.

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  1. Strategic Decision Making: The manager collaborates with the artiste to make important decisions regarding career moves, project selection, and overall direction. They provide valuable insights and advice based on their industry experience.


  1. Legal and Contractual Matters: The manager ensures that all contracts and legal agreements are reviewed and negotiated to protect the artiste’s interests. They may work closely with lawyers specializing in the entertainment industry.


  1. Crisis Management: In times of crisis or unforeseen challenges, the manager plays a vital role in mitigating damage and finding solutions to safeguard the artiste’s reputation and career.


It’s crucial for an artiste-manager relationship to be built on trust, communication, and a shared vision for the artist’s career. The manager’s goal is to support the artiste’s growth and success while handling the business side of their career, allowing the artist to focus on their creative work.



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