By now, we’ve all heard of TikTok and can most likely name some success stories of songs taking off on the platform. Tracks such as ‘Old Town Road’ by Lil Nas X went viral on TikTok. The song now has hundreds of millions of Spotify streams, and catapulted the artist...
TikTok is an essential promotional tool for music artists and record labels. Songs can rise up organically on the app even if they’ve been outside the mainstream for decades. Marketers can also hire influencers to try to make a song take off, sparking a wave of...
Facebook has quietly released an app called Lasso that lets users create fun, short videos designed to compete with TikTok, the viral 15-second video app that recently merged with Musical.ly. Lasso is Facebook’s latest bid to win over teens, which the large social...
Will BytDance’s new streaming music app successfully win over current TikTok users? Or, will it lead the company to just burn through even more cash without ever turning a profit? ByteDance isn’t exactly popular with major label executives right now. Earlier this...
In today’s fast-paced digital landscape, content creators are constantly on the move, capturing moments and crafting engaging videos wherever they go. With the rise of mobile video editing apps, editing high-quality videos on the go has never been easier....