JONILAR

JONILAR

TikTok Music & Royalties: How Does It Work?

TikTok Music & Royalties: How Does It Work?

By now, we’ve all heard of TikTok and can most likely name some success stories of songs taking off on the platform. Tracks such as ‘Old Town Road’ by Lil Nas X went viral on TikTok. The song now has hundreds of millions of Spotify streams, and catapulted the artist...
How TikTok is changing the music industry

How TikTok is changing the music industry

TikTok is an essential promotional tool for music artists and record labels. Songs can rise up organically on the app even if they’ve been outside the mainstream for decades. Marketers can also hire influencers to try to make a song take off, sparking a wave of...