Apple Music today launches a new monthly on-demand African edition of Rap Life Radio, presented by hip hop aficionado, Ebro Darden and South African TV presenter and radio personality, LootLove (real name Luthando Shosha). Rap Life Radio, Africa Edition will serve as a companion to Apple Music’s flagship hip hop playlist, Rap Life.
“The Rap Life brand, playlist and radio show, is something we hope artists and fans of hip hop all over the world can connect through. LootLove stepping in for a special edition ‘Rap Life Africa’ helps us keep building that bridge. This is dope!” exclaimed Ebro.
“I’m super excited about the launch of the monthly African Edition of Rap Life Radio with Ebro on Apple Music. This is a phenomenal way to kick off 2022! It’s going to be magical! I’ve watched South African hip-hop grow from its infancy to a really commercial space here and it’s been a beautiful journey to witness. Watching it from a continental perspective has also been really exciting, African hip-hop is really taking up space! I’m excited about the likes of Blxckie, KashCPT and LucasRaps,” says LootLove.
During each episode of Rap Life, Africa Edition; Ebro and LootLove will chat about all the breaking news from the world of African hip-hop, while featuring some of the hottest new releases from across the continent. Ebro and LootLove will also discuss how African artists are shaping hip-hop and rap on the continent and around the world.
The first episode of Rap Life Radio, Africa Edition; launches on Friday 21 January and features new music from South African rapper A-Reece, Ghanaian rapper Amerado and Nigerian singer-songwriter LADIPOE.
Rap Life Radio, Africa Edition with Ebro Darden & LootLove will be available on demand on Apple Music every month, as well as the Rap Life playlist featuring the hottest new tracks and trends from across the African continent.
About Apple Music
Apple loves music. Apple revolutionized the music experience with iPod and iTunes. Today, Apple Music celebrates musicians, songwriters, producers, and fans with a catalog of over 90 million songs, expertly curated playlists, and the best artist interviews, conversations, and global premieres with the award-winning Apple Music Radio. With original content from the most respected and beloved people in music, autoplay, time-sync lyrics, Lossless Audio, and immersive sound powered by Spatial Audio with Dolby Atmos, Apple Music offers the world’s best listening experience, helping listeners discover new music and enjoy their favorites while empowering the global artist community. Apple Music is available in over 165 countries and regions on iPhone, iPad, iPod touch, Mac, Apple Watch, Apple TV, HomePod mini, CarPlay, and online at music.apple.com, plus popular smart speakers, smart TVs, and Android and Windows devices. Apple Music is ad-free and never shares consumer data with third parties. More information is available at apple.com/apple-music.
