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Ghanaian Creative Industry receives US$100,000 support from UBA

The Minister for Tourism Culture and Creative Arts, Hon. Dr. Ibrahim Mohammed Awal has lauded an initiative by United Bank for Africa Ghana that will inject US$100,000 into the arts sector in the country.

 

He said such initiatives from corporate Ghana will go a long way in reviving the creative arts industry in the country.

In a speech read on his behalf at the launch of RED TV, he said: “When I heard of the US$100,000 UBA Ghana has invested in the Ghanaian creative art industry through this series, I was happy about the entire initiative and its benefits to the movie industry.

“Such is the holistic growth that the creative arts and tourism sector in Ghana needs and I believe its impact has the potential to transcend into the tourism sector and the country at large”.

Hon. Awal said the COVID-19 pandemic has had devastating effect on the tourism and creative arts industry in Ghana and proactive interventions like the initiative by UBA Ghana offers the opportunity to revitalize and make a meaningful impact in the tourism and creative arts sectors.

“The Government and indeed my Ministry believes that such support schemes through the participation of private sector, is an investment that will yield benefits to the tourism and creative arts sectors and the transformation of our economy which will eventually lead to the Ghana beyond Aid Agenda.”

United Bank for Africa Ghana Ltd. has contributed over US$100,000 to the Ghanaian creative art industry through the production of a 13 episode Ghanaian series titled The Public Figure.

The bank’s Lifestyle and Entertainment channel, RED TV is set to premiere the Ghanaian series on its YouTube channel on the 19th May, 2021.

The series shot, produced and developed by a 100% Ghanaian cast and crew was directed by the award-winning Eddie Sedor.

In his remarks, Managing Director and Chief Executive Officer of UBA Ghana Ltd., Mr Olalekan Balogun said UBA as a lifestyle bank wants to provide good content for its customers and Ghanaians at large besides banking.

He commended the Director of the movie for capturing the ills in the society, saying the series is a reflection of what is happening in society and advised leaders not to use their powers negatively.

One of Nigeria’s biggest music star Wizkid also graced the occasion.

The Public Figure series narrates the story of Wonder, a charming young lady, who quits the corporate life under pressure from a sexual pervert of a boss to pitch herself up to be in the celebrity space. It’s a whirlwind rise to the top for her through the corridors of power, literally, more than she even bargains for.

It unravels a story of love, politics, power play and the celebrity life as we go behind the scenes from hotel meeting rooms to illicit activities in bedrooms and secret presidential villas in a quest to know the mystery behind public figures.

The movie stars Van Vicker, Naa Ashorkor Mensah Doku, Dela Seade, Aaron Adatsi, Cecilia Anno-Barnieh, Daisy Little among others.

About Jonilar

Jonilar is a Ghanaian Publicist, Tourist and Brand expert. He has been nominated for a couple of awards including African Youth Awards,Ghana Music Awards South Africa in the category of “Blogger of the year” category. He writes on Music, Tourism, Digital marketing, Youth development etc. Mobile:+233246106248 E-mail:Jonilaronline@gmail.com

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