President Nana Addo Dankwa Akufo-Addo, has launched the $25 million Presidential Film Pitch Series, whose aim is to help make Ghana’s film industry a significant contributor to national development.
Launching the Series on Wednesday, 28th April 2021, at the Movenpick Ambassador Hotel, President Akufo-Addo noted that Ghana has an abundance of forts and castles, national parks, historic palaces, wildlife and festivals that could be filmed and marketed for tourist purposes.
According to President, “the consistent favourable rankings of Ghana by the World Economic Forum Global Competitive Report as politically stable, with a safe and secure environment, unique and better tourist assets and infrastructure, should make the country a preferable film and tourism hub, which should be leveraged by Ghanaian film producers.”
He continued, “We are, indeed, the safest country in West Africa, and the third most peaceful country on the continent. This enviable position has great marketing and promotional ramifications for the development and sustainability of the Ghanaian film industry. It is for these reasons that we have gathered this afternoon to launch the first -ever Presidential Film Pitch Series, which is also the first of its kind in Africa.”
As a result of the Film Pitch Series, Government, through the Ministry of Tourism, Arts and Culture and the National Film Authority, has brought together Ghanaian film producers on one hand, and investors, distributors and marketers on the other, to make deals to the tune of US$25 million.
With the $25 million investment already secured, President Akufo-Addo noted that this will go a long way to strengthen the local film ecosystem, with some 6,000 jobs set to be created as a result.
“Ghanaian film producers now have the opportunity to access markets for their films, and I want to take this opportunity to encourage local film producers to show more creativity and innovation in their productions to make Ghanaian films not only popular within the country, but also capable of satisfying international audiences,” the President added.
PWith the Ghanaian film industry having many talented players along the value chain, he assured that Government will continue to initiate policies and programmes to help make the Ghanaian film sector competitive and viable.
The National Film Authority, President Akufo-Addo said, will lead the charge in introducing business development modules into film-making, production and distribution, in order to help create a vibrant market for local film production.
NAFTI gets €45 million
The President also revealed at the event that the National Film and Television Institute (NAFTI), the oldest film and television training school in West Africa, is being retooled to enable it provide the needed training for players in the industry, in the quest to make Ghana attractive to international film productions, as well as the hub of film production in West Africa.