Between 2018 and 2019, Sumbry led nearly 1000 diasporans on heritage tours called “birthright journeys” to Ghana through the Adinkra Group, an African Cultural Edutainment Resource and Consulting Company which also included organizing a three-state visit for the Ghana Tourism Authority, business delegations to explore partnership and investment in Ghana for the Staff of Ebony Magazine and the President and Executive Staff of NAACP and over 250 members for Jamestown to Jamestown, and launching the Back2Africa Festival and Tour which brought artists such as The Backyard Band and R&B singer, Raheem DeVaughn to Ghana.
“I have been travelling to Africa for over 20 years and recently have had a focus on Ghana. It’s powerful to invite diasporans to come “Back to Africa” but without providing proper guidance and support, repatriation to Ghana can result in unnecessary suffering and loss. Returning to our ancestral homeland reinforces us culturally and spiritually and fosters cross-cultural understanding and collaboration that has been broken for centuries due to the transAtlantic slave trade. I was inspired to author this guide for people who are dreaming, contemplating and saving for their first or 50th trip to Ghana and desire an honest blend of personal experiences, lessons, and practical tips that provide a timely contribution to the “Back to Africa” renaissance sparked by Ghana’s Year of Return,” says Sumbry who continues to use his voice, platform and network to promote and market Ghana and other West African countries as tourist destinations and investment opportunities.
Ghana’s Year of Return resulted in an overall annual total of between 900,000 and one million foreign visitors to Ghana with many being African Americans on a quest to find their roots. Uncertainties on acquiring citizenship, discrepancies on buying land and challenges with investing and starting a business as a foreigner have all created challenges that have proved discouraging for many.