The demand for social media skills and social media marketing experts is growing exponentially, and if a brand doesn’t exist on social media today, it is likely going to fall behind and lose out to competitors.
Over 2.45 billion population is using Facebook, with millions also using social media platforms like Instagram and Twitter, and 1 billion users on YouTube, it’s obvious that ignoring social media skills will lead to lost opportunities for revenue and brand building. This makes social media marketing skills critically important. If you’re considering a job in social media marketing, or you need to add social media skills to your repertoire as a digital marketer, a certification is an excellent way to get a solid foundation in the field. In addition to the skills you can learn through a certification program, however, there are other skills you must have to succeed in the marketing arena. These social media skills are described below.
Top 12 Social Media Skills
- Excellent Communication
The first social media skill you must have is – communication. It goes without saying that if you want to represent an organization and engage with their customers, then you need to have strong communication skills. You also need good communication skills for getting along with colleagues, putting your ideas and campaigns into words, and to be the voice of your brand on a global stage!
One of the most important attributes of social media marketing skills is creativity. Social media users tend to unfollow a brand if the content shared is repetitive or boring. To keep followers engaged and hooked, social media marketers need to consistently come up with new and engaging ideas, creative initiatives, and campaigns. From interactive content to contests to viral videos, social media marketers will need to think of innovative ways to stand apart from the millions of others on social media.
- Writing Ability
Although images and videos dominate much of social media skills, writing also plays a critical role. Whether you’re creating a post or crafting a tweet, writing stands as an essential part of a social media marketer’s job profile. If headlines aren’t magnetic or captivating enough, it’s likely people are not going to be motivated enough to click.
- Content Curation
Content curation has always been a major part of social media marketing skills, primarily for those businesses that do not have the time to create a steady flow of content on their own. Content curation is an important social media marketing skill since they will need to know when to share, what to share and how to share, in addition to being familiar with content sources and audience preferences.
- Project Management
As multi-taskers extraordinaire, social media marketers need good project management skills. They need to create publishing schedules, track contacts, and maintain social media profiles. They will need to run reports, meet with designers and writers, manage ad budgets, and much more. With strong project management skills, the best social media managers will stay on top of all tasks as well as know when content needs to be published, what to plan for, and how to keep track of all the different social media conversations going on.
[Also check out: How to Become a Content Creator (6 Success Tips)]
- Aptitude to Learn
You already know technology changes constantly and new social media platforms appear while and new features are regularly added to the existing platforms, be it Instagram reels or LinkedIn stories. In addition to that flux, consumer expectations can change on a whim as well. A good social media marketer willingly learns on-the-fly as needed.
Although you’re using social media as the tool, you’re still marketing, which means a must have social media skill is marketing and you need a solid understanding of basic marketing principles. You don’t need a marketing degree, but you do need good foundational knowledge about how marketing works.
Change is a constant in social media, and the best social media marketers are those who can quickly adapt to a new situation or respond to something that is happening in the social media environment, whether good or bad. This makes flexibility another must have social media skill!
- Strategic Thinking
Next in the list of top social media skills comes strategic thinking. Social media might seem like it’s all fun, but successful social media marketing requires strategy. You can learn social media strategy as part of your training, but it helps to have a mind that works that way too, and a natural aptitude for strategic thinking.
[Also check out: The Difference Between Digital Marketing and Social Media Marketing. ]
- Relationship Building
Social media marketers also need to reach out to influencers and that makes relationship building a crucial skill to develop.
- Community Management
Take a close look at the brands with a big social media presence and you’ll see they all have one thing in common: community, a must-have social media skill! Social media marketing requires building connections and an online community to succeed.
- Analytical Skills
Finally, at the end of the day, you need to know if your marketing is working. And that’s why analytical skill is one of the most important and advantageous social media skill. You can learn how to check metrics and reporting, but having an analytical mind will help you make sense of all that data—so you can make informed decisions instead of relying on assumptions.
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