What is Digital Marketing and How Does It Work?
Digital marketing is the practice of promoting products or services with the help of digital devices and technology. In simple words, digital marketing is any form of marketing that occurs online with the help of mobile, laptop, internet, etc. In addition to digital signage and technology that may not be connected to the internet. It can range from anything as complex as automated email marketing initiatives all the way down to the content choices on your website’s blog. Now, you know what digital marketing is, so let’s proceed and know the types of digital marketing.
Types of Digital Marketing
If you have a computer or a smartphone, as many of us do, you’ve experienced digital marketing. It could be an email in your inbox, a search result when using Google, an ad on Facebook, a text message sent to your phone, or a post by an influencer on Instagram. As you can see, internet marketing is an expansive field with many areas of specialization. The core forms of digital marketing, however, are:
- Search Engine Optimization (SEO)
Put, SEO consists of carefully structuring and optimizing your website’s pages to achieve the best position possible on search engine result pages (SERPs) when internet users perform a search on an engine like Google that’s related to your business.
[Also check out: Top 12 Social Media Marketing Skills You Need]
- Paid Social and Paid Search Advertising: Ads that appear on social media are paid social ads, and all that seems on SERPs when you enter a query are paid search ads. Advertisers create these paid ads and compete with others for positions on their chosen social platform or the SERP for their selected search engine.
- Email Marketing
Any marketing that occurs through email is known as email marketing, and it’s not just for newsletters and coupons. All marketing-related interaction over email fits into this category.
- Content Marketing
Every effort to market through online content is considered content marketing (and often employs SEO, paid search, and paid social advertising). For example, all these content types (and more) are grouped under the content marketing category:
- Blog posts
- White papers
Other types of digital marketing include marketing automation, design, apps, mobile marketing and SMS, web analytics, and growth hacking.
Benefits of Digital Marketing
Digital marketing has become hugely popular in such a short period, and for a good reason. Today’s customers and clients spend an increasing amount of time online, and they expect their favorite companies to be online, too.
The internet landscape might seem intimidating, but effective digital marketing can be an enormous boon for business. With careful strategy and implementation, the benefits of digital marketing on business include the expansion of the audience, meeting target customers where they’re spending their time, and achieving this for a far more affordable price than traditional marketing methods allow.
For these reasons and more, more than 60 percent of marketers have moved their focus from traditional to digital marketing.
How Digital Marketing Works?
While the benefits of digital marketing are plentiful, understand that each form of internet marketing functions in its way. Companies would be wise to assess the bigger picture before determining which forms of digital marketing in which to invest and which platforms to use. It’s generally recommended to crawl before you walk–start small with your online marketing strategy and grow as the company becomes accustomed to different areas.
Digital marketing is hugely helpful to firms in that it allows them to grow their audience as far as their budget allows. On the other side of the coin, internet marketing offers companies the chance to focus clearly on marketing to the right audience. In other words, a firm may reach the perfect target clientele on a local, national, or international stage, all while staying on budget.
Why Choose a Career in Digital Marketing?
Unsurprisingly, the demand for digital marketers is on the upswing. As more and more companies learn the value of internet marketing, job opportunities in the area continue to rise. Career prospects for advertising, in general, are durable, with an above-average expected growth rate of 9 percent.
How to Start a Career in Digital Marketing?
To get started with your digital marketing career, you need two main elements in your background: education and experience. The good news is that employers aren’t necessarily seeking job candidates with marketing degrees or years of experience, as they may need people with skills that aren’t yet taught in college. Luckily there are plenty of great resources online to learn the tools of the trade. If you lack experience, consider doing the following:
- Volunteer for a nonprofit that needs digital marketers
- Apply for a local internship
- Start your blog and offer your insights and opinions about digital marketing
- Enroll in online courses and certifications to enhance your resume