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Home | Music Tech | Spotify now enables fans to pay Artistes money direct, via Cash App and PayPal.me Partnerships.

Spotify now enables fans to pay Artistes money direct, via Cash App and PayPal.me Partnerships.

Spotify just announced some big news for artists – and their bank accounts.

The streaming platform has long enabled artists to highlight a piece of music on their profile via the ‘Artist’s Pick’ headline.

Now, Spotify has launched a sister version of this feature, ‘Artist Fundraising Pick’, which allows acts to pin a specific destination on their profile where fan can pay them ‘tips’.

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Artists wishing to use their Fundraising Pick to encourage their fans to pay money to good causes are welcome to do so – either via GoFundMe, or direct to a range of causes supported by Spotify’s COVID-19 Music Relief project.

However, artists wishing to use Fundraising Pick to encourage their fans to pay them money, can also do so – via a link to one of two endorsed e-wallet services, PayPal.me and Cash App.

The timing of the launch of ‘Artist Fundraising Pick’ is obviously apt, amid a global pandemic that has wiped away any hope of live touring income for artists, while also hurting physical music sales and licensing revenues.

Said Spotify in a blog post today: “Given the urgency and impact of the COVID-19 crisis, we’re working as quickly as we can to develop this new product and get it out to as many artists as possible. However, we’ve never built a fundraising feature like this before. We consider this a first version that will evolve as we learn how to make it as helpful as possible for the music community.”

Time will tell how committed Spotify is to the long-term idea of fans being able to ‘tip’ artists money directly on its platform, or whether these features will be retired after (fingers crossed, everyone!) the COVID-19 pandemic dissipates.

Online fan ‘tipping’ has become commonplace on platforms such as Twitch (via the platform’s ‘Cheering’ feature), and has also become a key tenet of Tencent Music Entertainment’s business in China.

About Jonilar

Jonilar is a Ghanaian Publicist, Tourist and Brand expert. He has been nominated for a couple of awards including African Youth Awards,Ghana Music Awards South Africa in the category of “Blogger of the year” category. He writes on Music, Tourism, Digital marketing, Youth development etc. Mobile:+233246106248 E-mail:Jonilaronline@gmail.com

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