Reggie N Bollie debut single ‘New Girl’ chosen for Littlewoods campaign in UK


Former X Factor finalists Reggie N Bollie – who were runners-up last year while Louisa Johnson won – have revealed that their debut single ‘New Girl’ has been chosen by shopping giant Littlewoods to feature in their summer 2016 ad campaign.

As you can see in the clip below, Reggie N Bollie teamed up with Mylene Klass to film the summery advert.

However, ahead of that, the duo announced that ‘New Girl’ would be their post X Factor debut single, and evidently, they have been delighted by the positive response it has received from fans.

Taking to Twitter, the boys wrote, “Guys! Your reaction to #NewGirl has been incredible. So #blessed!”

Reggie N Bollie were of course in Cheryl Fernandez-Versini’s Groups category last year, alongside Filipino sister act, 4th Impact, who have, like Reggie N Bollie, gone on to further establish their place in the music industry

Both acts took part in this year’s X Factor Live Tour, and while Reggie N Bollie have pipped 4th Impact to the debut single post, it’s widely expected that 4th Impact – who are sisters Almira, Celina, Mylene and Irene – will announce they have a record deal within the next few months.

As yet, Reggie N Bollie’s former mentor Cheryl hasn’t made any comment about their single, or the fact it’s been chosen by Littlewoods, but we have no doubt she will be proud of her protégés.

During Reggie N Bollie’s time on X Factor though, Cheryl was accused of favouring the duo over her other acts, and even show boss Simon Cowell was slated by some of the show’s fans for seemingly “promoting” Reggie N Bollie, who were the ‘type’ of act that ordinarily, Simon would deem to be the ‘novelty’ act of the year.

But regardless of how anyone felt about Reggie N Bollie’s time on X Factor, there’s no denying that ‘New Girl’ is catchy!


Written by: Lynn Connolly

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Ghanaian Publicist and Brand expert based in Accra,Ghana. In 2011, Jonilar started professional public relations with Tema-based record label,Harbour City Recordz,the force behind award wining music group,Gallaxy. Jonilar is the founder of Aurelia Republic,an entertainment service provider in the area of public relations,branding,production and consultation. Between 2013 and 2016,Jonilar worked with Vision 90.1 and Pluzz 98.9FM respectively as a radio producer of a talk show that focuses on arts and entertainment. He is serving a number of boards in various capacity helping promoting show business in Ghana. He currently works with a good number of brands and artistes in Ghana and other parts of Africa. Mobile:+233246106248

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